John S. Dyson Professor of Marketing
College of Agriculture and Life Sciences
110 Warren Hall
Department of Applied Economics and Management
Cornell University
Ithaca, NY 14853
Phone: 607-254-6302
FAX: 607-255-9984
Email: FoodandBrandLab@cornell.edu

Brian Wansink’s teaching and research interests are on how ads, packaging, and personality traits influence the usage frequency and usage volume of healthy foods. Along with over 75 journal articles, he has written the books Marketing Nutrition, Consumer Panels, Asking Questions, and Mindless Eating (April 2006).

In addition to being a professor, he is the director of the Cornell Food and Brand Lab which focuses on the psychology behind what people eat and how often they eat it. A primary focus of the lab is in helping companies develop “win-win” ways in which they can help people eat more nutritiously and to better control how much they eat. The lab’s work has won national and international awards for its relevance to consumers. His research has been widely featured on 20/20, BBC News, The Learning Channel, all news networks, and has appeared multiple times on the front pages of the Wall Street Journal and The New York Times.