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Judy Siguaw |
J. Thomas Clark Professor of Entrepreneurship@Cornell |
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| Judy Siguaw, Associate Professor, School of Hotel Administration, will develop a new course, H ADM 443, Sales for Entrepreneurs, which will specifically target students in Applied Economics and Management, Human Ecology, ILR, and the Johnson School. However, any student with an interest in entrepreneurship, regardless of discipline, would benefit from the course. The course, which will be open to 80-100 students and offered once a year, will build upon the foundation of current management, finance, and marketing course offerings to provide the additional skills and knowledge needed to facilitate business success. Each student will be required to prepare a written sales presentation based upon a brief sales scenario. | |